About us


But First Coffee began low-key in my garage in 2018 initially only selling reusable coffee cups on TradeMe. Since then our range of products has continued to grow as more and more of the world’s best coffee products have been added. We are committed to being the leading online retailer of hand brew coffee products in New Zealand.

But First Coffee is a reusable product advocate, high-quality coffee equipment supplier and developer with a passion for people in every stage of the coffee supply chain, from bean to cup.


ABOUT ME - Hi, I’m Brad. Nice to meet you!

I love coffee; making, drinking and talking about it. My days start with a short black from my espresso machine. Weekends normally involve a single origin on my Chemex and when the sun is shining my signature coffee is an overnight cold brew.

I’m passionate about the innovation in, art and science of, the coffee industry.

My professional background is in architecture and construction but I have been moonlighting in the Wellington coffee scene for over a decade. 




To make it possible for every coffee drinker to have the tools and know-how to make great coffee at home, work or café.




To promote and supply sustainable, environmentally friendly products to the coffee industry with the goal of eradicating single-use products and reducing the environmental impact of the coffee industry.

Check out our Environmental Policy for more.




To resource coffee farmers to have access to improved standards of living and to produce higher quality coffee that can demand a higher market price. 



But First Coffee is proud to be a Kiwi business based in Newlands, Wellington. All products are in stock in our Newlands warehouse and dispatched every weekday.